Recently, Mr. Liu Xiaofeng, Associate Professor of Marketing Management of the SBA, published Crowdfunding Project Design: Optimal Product Menu and Funding Target online as the corresponding author in Production and Operations Management. The journal enjoys a high reputation and influence in management science/operation management and is recognized internationally as one of the top business journals. This paper is also the third by the Department of Marketing Management (and the fourth by the SBA) to be published in UT Dallas 24.
