SHU Boyang
Professor
Tel. 027-88387085
E-mail: 969406213@qq.com
SUMMARY
DISCIPLINE
· Tourism Management
COURSES TAUGHT
· Service Economy and Management Innovation
· Service Operations Management
EDUCATION
· Huazhong Agricultural University, Ph.D, 2005, Wuhan, China
· Sun Yat-sen University, Visiting Scholar, 1993, Guangzhou, China
· Central China Normal University, Master, 1991, Wuhan, China
· Hubei University, Bachelor, 1988, Wuhan, China
PROFESSIONAL EXPERIENCE
· Zhongnan University of Economics and Law, Faculty, 2003.07- , Wuhan, China
· Business School of Hubei University, Associate Dean / Associate Professor, 2001.03-2003.06, Wuhan, China
· School of tourism, Hubei University, Head of Department of Tourism Management, 1996.05-2001.03, Wuhan, China
TEACHING(2021-2022)
Bachelor's Program
· Service Operations Management, 2021-2022
Research Master's Program
· Service Economy and Management Innovation, 2021-2022
Doctoral Program
· Service Economy and Management Innovation, 2021-2022
SELECTED INTELLECTUAL CONTRIBUTIONS (Completed within 5 years)
JOURNAL ARTICLES
· Enhancing Hospitality Experience with Service Robots: The Mediating Role of Rapport Building, Journal of Hospitality Marketing & Management, 2020, 29(3): 247-268 (C,3/4)
· The Influence of Service Robots on Customer Experience in the Hospitality Industry: A Socialization Perspective, Tourism and Hospitality Prospects, 2020, 4(2): 9-25 (D,1/3)
· Improvement and Application of Sustainable Livelihoods Analysis Framework in Rural Tourism Research, Dongyue Tribune, 2019 (C,2/3)
· Study on the Evolution Process and Mechanism of Human Settlement Environment in Rural Tourism Destination -- Taking Huihang Ancient Road as an Example, Tourism Tribune, 2019, 34(10): (C,3/6)
· On International Tourism Image Perception of Ethnic Villages Based on Network Text Analysis -- Case Study of Qiandongnan, Journal of Northwest University for Nationalities, 2019 (D,2/2)
· Institutional Embeddedness: The Evolution Logic of Tourism Development Mode in Traditional Ethnic Villages, Journal of Yunnan Minzu University（Social Sciences）, 2019, 36(3): (C,2/2)
· Community Capacity, Institutional Embeddedness and Rural Tourism Development Model, Gansu Social Sciences, 2019, (1): (C,2/2)
· Discussion Forum of China Tourism Development: Quality Tourism, Tourism Tribune, 2018, 33(12): 1-14 (C,7/99)
· Xijiang Model of Rural Revitalization in Ethnic Tourism Areas: Generation Logic，Evolution Mechanism and Value Representation, Guizhou Ethnic Studies, 2018, 39(09): 165-168 (D,2/3)
· Rural Tourism Construction and Inclusive Development in Rural Revitalization, Tourism Tribune, 2018, 33(7): (C,1/2)
· Study on the Evolution Mechanism of Tourism Development Mode in Rural Revitalization -- A Case Study of Langde Miao Village, Journal of Northwest University for Nationalities, 2018 (D,2/2)
· The Behavior Logic and Collaborative Path of Government and Market in the Construction of International Tourism Consumption Center, The Journal of South China Sea Studies, 2018, 4(2): 29-31 (D,1/2)
· Research on the Creation Mode of Global Tourism Based on the Cooperation of Standardization and Informatization, Tourism Forum, 2018, 11(2): 10-20 (D,1/2)
MONOGRAPH
· Tourism experience design, China Tourism Press, 2021 (1/1)
· IP Intelligent Manufacturing in the Era of Culture and Tourism Integration, Tourism Education Press, 2021 (1/3)
· Theoretical and Practical Innovation of Tourism Standardization in China, Economic Science Press, 2019 (1/2)
TEACHING MATERIAL
· Service Operation Management, Chongqing University Press, 2018 (1/1)
· Theory and Practice of Tourism Planning, Higher Education Press, 2018 (2/2)
RESEARCH AWARDS RECEIVED
· 3551 Talent Plan of Wuhan Optical Valley, Municipal Level, 2017 (C,1/1)
INDUSTRY/RESEARCH PROJECTS
· Quantitative research methods and thesis writing guidance, Teaching Reform Research Project by Zhongnan University of Economics and Law, Research Project, 2022-2024
· Sanya Tourism Standardization Development Plan (2021-2025), Industry Project, Industry Project, 2020-2020
· Sanya Wedding Industry Promotion Plan, Industry Project, Industry Project, 2018-2018
· Research on the Endogenous Development Model of Rural Tourism Based on the Improvement of Farmers' Sustainable Livelihood Ability, Other Scientific Research Project by Department of Hubei Province, Research Project, 2017-
· Research on Policy Tendency and Dynamic Adjustment of Inclusive Development of Rural Tourism, The Research Fund for Young Scholars by National Social Science Foundation of China, Research Project, 2017-2020
· Research on the Policy Tendency and Dynamic Adjustment of the Inclusive Development of Rural Tourism, Project by National Social Science Foundation of China, Research Project, 2017-2020
· Research on the Impact of Rural Tourism Industry on Farmers’ Income from the Perspective of Inclusiveness, Project by National Social Science Foundation of China, Research Project, 2020-