JIANG Yiran
AssistantProfessor
E-mail: Z0005154@zuel.edu.cn
SUMMARY
DISCIPLINE
Management
EDUCATION
Zhongnan University of Economicsand Law, Bachelor, 2012, Wuhan, China
Macquarie University, Master,2013, Sydney, Australia
Wuhan University, Ph.D, 2020,Wuhan, China
PROFESSIONALEXPERIENCE
Zhongnan University of Economicsand Law, assistant professor, 2021.07-; Wuhan China
Dongfeng Finance, creditmanager, 2013.07-2015.07, Wuhan, China
SELECTEDINTELLECTUAL CONTRIBUTIONS (Completed within 5 years)
JOURNALARTICLES
Brand Self-deprecating HumorResponse Strategy after Brand Misconduct, China IndustrialEconomics, 2018, (1): 174-192
How does customer participationin service influence customer satisfaction? The mediating effects ofrole stressors, International Journal of Bank Marketing, 2019,37(3): 691-710
Hometown is the most reassuringplace: The impact of ontological security threat on preference ofhometown brands, Acta Psychologica Sinica, 2020, 52(4): 513-527
How home country identitysalience affects emerging market companies’ overseas IPOperformance: an empirical investigation from China, InternationalMarketing Review, 2021, 38(44): 780-799
INDUSTRY/RESEARCHPROJECTS
The influence of spatialorientation characteristics of retail locations on retail locationexperience and consumer behavior, General Project by NationalScience Foundation of China, Research Project, 2018-2021
Research on the Impact ofCross-Border Context and Boundary Setting on Role Change andConsumer Behavior, General Project by National Science Foundation ofChina, Research Project, 2019-2022
Brand Narrative Connection andIts Influence on Brand Attitude: Based on the Perspective ofNarrative Network Construction, General Project by National ScienceFoundation of China, Research Project, 2021-2024