PENG Hong
Associate Professor
E-mail: hpeng520@126.com
SUMMARY
DISCIPLINE
· Marketing
COURSES TAUGHT
· E-commerce Operations Management
· Experiment for E-Commerce
· Research on E-commerce Model
EDUCATION
· Zhongnan University of Economics and Law, Ph.D, 2011, Wuhan, China
· Zhongnan University of Economics and Law, Master, 2004, Wuhan, China
· Changsha Railway University;, Bachelor, 1984, Changsha, China
PROFESSIONAL EXPERIENCE
· Zhongnan University of Economics and Law, Faculty, 1984.07- , Wuhan, China
TEACHING(2021-2022)
Bachelor's Program
· Experiment for E-Commerce, 2021-2022
· E-commerce Operations Management, 2021-2022
Research Master's Program
· Research on E-commerce Model, 2021-2022
SELECTED INTELLECTUAL CONTRIBUTIONS (Completed within 5 years)
JOURNAL ARTICLES
· Exploration and Practice of the Integration of Marketing and E-commerce Majors, Higher Education Review, 2021, (1): 59-70 (C,1/4)
INDUSTRY/RESEARCH PROJECTS
· Exploration of the Hybrid Course Construction of E-Commerce Based on OBE Concept, Industry-University Cooperative Education Project by Ministry of Education of the People's Republic of China, Industry Project, 2022-2023
· Virtual Simulation Comprehensive Practical Training Teacher Training Project for Financial Colleges and Universities, Industry-University Cooperative Education Project by Ministry of Education of the People's Republic of China, Industry Project, 2020-2021
· Research on the Mechanism of Multi-Party Value Cocreation in the Socialization of Porpoises Protection, Industry Project, Industry Project, 2019-2020
· Curriculum Construction and Teaching Exploration: Cross-Border E-commerce, Industry-University Cooperative Education Project by Ministry of Education of the People's Republic of China, Industry Project, 2020-2021