RAN Yaxuan
Associate Professor
E-mail: ranyaxuan@zuel.edu.cn
SUMMARY
DISCIPLINE
· Marketing
COURSES TAUGHT
· Consumer Behavior
· Critical Literature Reading and Creative Thinking
· Dissertation Writing Guidance (Marketing Management)
· Management Research Methods
· Marketing Research Design
· Consumer Behavior (English)
EDUCATION
· Jinan University, Ph.D, 2017, Guangzhou, China
· University of Toronto, Ph.D, 2016, Toronto, Canada
· Chengdu University of Technology, Bachelor, 2012, Chengdu, China
PROFESSIONAL EXPERIENCE
· Zhongnan University of Economics and Law, Faculty, 2017.07- , Wuhan, China
TEACHING(2021-2022)
Bachelor's Program
· Consumer Behavior, 2021-2022
· Consumer Behavior (English), 2021-2022
· Management Research Methods, 2021-2022
Research Master's Program
· Dissertation Writing Guidance (Marketing Management), 2021-2022
· Critical Literature Reading and Creative Thinking, 2021-2022
· Marketing Research Design, 2021-2022
Doctoral Program
· Critical Literature Reading and Creative Thinking, 2021-2022
SELECTED INTELLECTUAL CONTRIBUTIONS (Completed within 5 years)
JOURNAL ARTICLES
· Embracing Simplicity：The Impact of Pandemic Threat on Preference for Visually Simple Products, Chinese Journal of Applied Psychology, 2022, 28(4): 323-332 (C,3/3)
· Try Something New Together: Joint Consumption Fosters Choice of Unfamiliar Products, Acta Psychologica Sinica, 2022, 54(8): 979-995 (C,1/4)
· Do Contagion Cues Shape Customers’ Willingness to Adopt Hospitality Service Robots?, International Journal of Hospitality Management, 2022 (C,1/1)
· Joint Acquisition + Joint Use : Literature Review of Joint Consumption, Luojia Management Review, 2022, (1): 137-152 (C,1/1)
· Prosumer-to-customer e xchange in the sharing economy: Evidence from the P2P accommodation context, Journal of Business Research, 2022 (C,5/5)
· Prosumer-to-Customer Exchange in the Sharing Economy: Evidence from the P2P Accommodation Context, Journal of Business Research, 2022 (C,1/1)
· Waiting for a Download: The Effect of Congruency Between Anthropomorphic Cues and Shopping Motivation on Consumer Patience, Psychology and Marketing, 2021 (C,3/3)
· Research on the Impact of Death Threat on Consumer Patience from the Perspective of New Starting Point Thinking, Journal of Marketing Science, 2021, 1(2): 95-113 (D,5/5)
· The Expansion of Social Science Research Methods in the Era of Big Data -- The Application of Text Analysis Based on Word Embedding Technology, Nankai Business Review, 2021, 25(2): 47-56 (C,1/1)
· Less is More: A Theoretical Interpretation of Minimalism in Consumption, Advances in Psychological Science, 2021, 29(11): 2043-2061 (C,4/4)
· The Impact of the Number of Payment Channels on Individual Donations from the Perspective of Meta-cognitive Inference, Acta Psychologica Sinica, 2021, 53(4): 413-430 (C,1/1)
· Implicit-Explicit Power Motives Congruence and Forgiveness in the Workplace Conflict: The Mediating Role of Empathy, International Journal of Conflict Management, 2021 (C,1/1)
· Pursue Conformity or Distinctiveness? The Effects of Incidental Anxiety on Conformity Consumption, Nanjing Business Review, 2020, 52(4): 119-137 (D,1/3)
· Study on the Influence of Top Management Team Structure on Team Performance: Based on the Shared Mental Perspective, Journal of Wuhan University of Technology（Information & Management Engineering）, 2020, 42(5): 453-458 (D,5/5)
· Drawing Openness to Experience from User Generated Contents: An Interpretable Data-Driven Topic Modeling Approach, Expert Systems With Applications, 2020, (114): 1-17 (C,3/5)
· Rise from the Ashes or Repeat the Past? The Effects of Fresh Start Mindset and Brand Crisis Type on Consumer Forgiveness, Nankai Business Review, 2020, 23(4): 49-59 (C,3/4)
· Internal Social Capital of Small and Medium-sized Enterprises and Supply Chain Resilience, Journal of Wuhan University of Technology（Information & Management Engineering）, 2020, 42(6): 553-559 (D,3/3)
· Flourishing Consumers from Brands: Brand Well-Being’s Conception, Dimensions and Scale, Journal of Contemporary Marketing Science, 2020, 3(3): 411-432 (C,3/3)
· The Magic of One Person: The Effect of the Number of Endorsers on Brand Attitude, Acta Psychologica Sinica, 2020, 52(3): 371-385 (C,1/4)
· Believing in Karma: The Effect of Mortality Salience on Excessive Consumption, FRONTIERS IN PSYCHOLOGY, 2019, (1519): 1-12 (C,4/4)
· The Effects of Enterprise Microblog Interactions on Brand Attachment — The Moderating Role of Brand Personality, Luojia Management Review, 2019, (4): 132-146 (C,Corresponding author3/3)
· Front-Line Employees’Customer Orientation: Concept，Mechanism and Future Direction, East China Economic Management, 2019, 33(4): 156-165 (D,Corresponding author3/3)
· Male Versus Female: How the Gender of Apologizers Influences Consumer Forgiveness, Journal of Business Ethics, 2019, 154(2): 371-387 (C,2/2)
· Flourishing Consumers from Brands: The Conceptualization and Scale Development of Brand Well-being, Journal of Marketing Science, 2018, 14(3-4): 115-134 (D,3/3)
· Effects of Service Ritual on Brand Well-Being: Based on the Interaction Ritual Chain Theory, Advances in Psychological Science, 2018, 26(7): 1141-1151 (C,Corresponding author3/5)
· Transferring Ritual Meaning from Brand Meaning: A Qualitative Study on How Brand Rituals Form, Economic Management, 2017, 39(12): 108-121 (C,1/2)
· Ritual in the Psychology Field: A Repetitive but Meaningful Behavior, Advances in Psychological Science, 2017, 26(1): 169-179 (C,1/4)
CONFERENCE PAPERS OF PRESENTATIONS
· Time-Considering Followees Recommendation in Unidirectional Social Networks: A Time-Dependent Latent Dirichlet Allocation Model, 2019 Annual Meeting of the Society for Management Science and Engineering and the 17th China Management Science and Engineering Forum, 2019 (Corresponding author2/3)
ACADEMIC/PROFESSIONAL MEETING PRESENTATIONS
· Try Something New Together: Joint Consumption Fosters Choice of Unfamiliar Products, Credamo Excellent Academic Forum, 2022-07-10 (1/1)
· The Power of Group Donation, South Lake Academic Salon , 2022-07-01 (1/1)
· Group Gift Giving: Why More Givers Tend to Have Higher Consumption?, The 2nd Lujiang Marketing Scholar Forum - Xiamen University Centennial Anniversary Academic Series Activities, 2021-06-26 (Corresponding author1/1)
· Small-to-big insights: how to apply the experimental method to conduct marketing research, Marketing lecture, School of Management, Wuhan University of Technology, 2021-05-20 (Corresponding author1/1)
· Insights from Small to Large: How to Apply the Experimental Method to Conduct Marketing Research, Wuhan University of Technology School of Management Marketing Forum, 2021-05-01 (1/1)
· The Ritual-Femininity Association and Its Impact on Ritualistic Consumption, 2019 Dazun Young Scholar Academic Forum, 2019-12-28 (Corresponding author1/1)
· The Ritual-Femininity Association and Its Effect on Ritualistic Consumption, 2019 Forum for Young Scholars on Consumer Behavior, 2019-07-07 (Corresponding author1/1)
· Ritualistic Marketing Strategy and its Effectiveness in the Digital Internet Context, The 1st Cross-Strait Youth Academic Forum and the 16th Cross-Strait College Students' Jingchu Culture Trip, 2019-07-05 (Corresponding author1/1)
· Autonomy or Enjoyment? The Contingent Effect of Brand Ritual, 2017 Nanjing University School of Management Young Scholar Academic Salon -- Marketing Topic, 2017-12-15 (Corresponding author1/1)
· Effects of Service Ritual on Brand Well-being: Based on the Interaction Ritual Chain Theory, The 3rd Academic Forum on the Frontiers of Marketing and Consumer Behavior, 2017-12-02 (Corresponding author1/1)
MONOGRAPH
· Brand Ritual: Formation and Effect, China social sciences press, 2019 (1/1)
RESEARCH AWARDS RECEIVED
· First prize of excellent thesis at the 2021 Hubei Provincial Marketing Academic Annual Conference, Other, 2021 (E,1/1)
· 3rd Prize of 2021 China Marketing Science Annual Conference and Doctoral Forum Doctoral Forum, Other, 2021 (E,1/1)
· Excellent thesis award of parallel forum of 2021 China Marketing Science Annual Conference and Doctoral Forum, Other, 2021 (E,1/1)
· Best Paper Reward of Hubei Marketing Academic Annual Conference:The Development of Social Science Research Methods in the Era of Big Data: An Application of the Word Embedding Technique, Municipal Level, 2020 (C,Corresponding author2/2)
· 1st Prize of Excellent Thesis at the 2020 Hubei Provincial Marketing Academic Annual Conference, Other, 2020 (E,1/1)
· Honorable Mention of JMS Excellent Paper in 2020 China Marketing Science Annual Conference and Doctoral Forum, Other, 2020 (E,Corresponding author2/2)
· Excellence Paper Award of China Higher Education Marketing Research Association Annual Conference, Other, 2020 (E,Corresponding author1/2)
· Best Paper Award of 2019 Hubei Marketing Academic Annual Conference, Provincial and Ministerial Level, 2019 (C,Corresponding author2/3)
INDUSTRY/RESEARCH PROJECTS
· Research on the dual-track system and path of new marketing talent training in the era of artificial intelligence, Project of Provincial Teaching Reform, Research Project, 2022-2023
· Marketing Frontier Theory, Teaching Reform Research Project by Zhongnan University of Economics and Law, Research Project, 2022-2023
· Ideological and political teaching guide for business administration courses, National Administry Committee on Teaching to Majors Project by Ministry of Education of the People's Republic of China, Research Project, 2021-2022
· Teaching design of Market Research Method under virtual simulation technology: from the perspective of industry-university-research integration, Industry-University Cooperative Education Project by Ministry of Education of the People's Republic of China, Industry Project, 2021-2023
· What is happiness? Word embedding quantify Chinese consumers' concept of happiness across 50 years, Other Scientific Research Project by Department of Education of Hubei Province, Research Project, 2021-2021
· The Quantification of Brand Happiness in China across 30 Years, Scientific Research Project by Zhongnan University of Economics and Law, Research Project, 2021-2022
· Research on the evolution of brand well-being in the past 30 years in the context of China -- A machine learning method based on word embedding, Scientific Research Project by Zhongnan University of Economics and Law, Research Project, 2021-2022
· Fun or Restraint? The Double-Edged Sword Effect of Brand Rituals on Consumer Behavior, The Research Fund for Young Scholars by National Science Foundation of China, Research Project, 2018-12
· Research on the Influence of Brand Ceremony on Consumers' Purchase Intention: The Moderating Effect of Brand Personality, Humanities and Social Science Research Project by Ministry of Education of the People's Republic of China, Research Project, 2018-
· Full English Course, Other Project, Research Project, 2018-2019
INDUSTRY SERVICE
· Hubei Marketing Academy(HBMA), Committee Member, 2020-2023 (Corresponding author1/1)
· Hubei Marketing Academy(HBMA), Committee Member, 2019-2024 (1/1)