Yang Junru
Associate Professor
E-mail: yangjunru2004@126.com
SUMMARY
DISCIPLINE
· Marketing
COURSES TAUGHT
· Consumer Behavior
EDUCATION
· Michigan State University, Visiting Scholar, 2016, Michigan, USA
· Zhongnan University of Economics and Law, Ph.D, 2007, Wuhan, China
· Zhongnan University of Economics and Law, Master, 2004, Wuhan, China
· Zhongnan University of Economics and Law, Bachelor, 1998, Wuhan, China
PROFESSIONAL EXPERIENCE
· Zhongnan University of Economics and Law, Faculty, 2005.07- , Wuhan, China
TEACHING(2021-2022)
Bachelor's Program
· Consumer Behavior, 2021-2022
Research Master's Program
· Consumer Behavior, 2021-2022
SELECTED INTELLECTUAL CONTRIBUTIONS (Completed within 5 years)
JOURNAL ARTICLES
· Research on Operation Mechanism and Innovation of Rural Land Crowdfunding E-Commerce Platform, Journal of Hubei University of Economics, 2019, 17(3): (D,1/2)
· Application of Flipped Classroom in College Teaching, Journal of Hubei University of Economics:Humanities and Social Sciences, 2019, 16(3): (D,1/3)
· Research on Energy-Saving Behaviors of Urban Residents Based on TPB, Collected Essays on Finance and Economics, 2018, (5): 105-112 (C,1/1)
· Review and Prospect of Social Marketing Research Abroad, Journal of Guangxi University of Finance and Economics, 2018, 31(1): 118-128 (D,1/3)
MONOGRAPH
· Research on Energy Consumption Behavior of Urban Households in China, Economic Science Press, 2020 (1/1)